Overseas "Fast Fashion" Clothing Brands Are Rushing To The Domestic Baby Clothing Market.

< p > the number of children at the age of 0-14 is nearly 300 million in China. The huge population has brought quantity demand to the children's clothing market.

Plus 80, or even 90 after the mother became the main consumer groups, high investment spending is the general characteristics of this generation of mothers.

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< p > domestic a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry rather depressed overall environment seems to have no impact on children's wear market.

Yesterday, the thirteenth Shanghai CBME pregnancy and baby show opened for 2100 brands.

The newspaper reporter learned that, benefiting from the "baby economy" created by the baby boom, baby children's clothing is becoming a "model" for the growth of the clothing market. The annual output value of the industry has reached 25%-30%, attracting more and more brands to compete in it. How to cater to the consumption demand of 85 young "tide mothers" has become the focus of competition.

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< p > the days of domestic garment industry are not so good now. Business Daily reporters learned from Shanghai customs that with the rapid growth of overseas "fast fashion", "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "brand, and the low price clothing imports from ASEAN countries, the market share of domestic brands has been severely challenged, but baby clothing is an exception in the clothing industry.

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"P >" according to statistics, the number of 0-14 years old children in China is nearly 300 million. The large population is the first to bring a quantity of demand to the child's clothing market.

Plus 80, or even after 90 mothers become the main consumer groups of children's children's clothing, high investment spending is the general characteristics of this generation of mothers.

As a result, the "baby economy" continues to heat up. According to the "2012-2015 children's wear industry report" released by the National Bureau of statistics, the annual output growth rate of children's clothing industry can reach 25%-30%.

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< p > according to the January 2012 report of Sullivan, American consulting firm, by 2015, the market capacity of China's infant clothing and cotton and daily necessities is expected to reach 227 billion 980 million yuan.

The business daily reporter learned from a manufacturer at the exhibition site that the gross profit margin of children's clothing industry can reach 50%, and net profit is 10%, which is much better than most adult clothing brands.

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< p > the expansion of the market has attracted the entry of new brands. Luxury brands such as Gucci, Burberry, Dior, Stella McCartney, Dolce & Gabbana, Fendi and Aramni have entered the children's wear market this year, and have introduced series of products such as garments, underwear, accessories and so on.

In addition to these big brands, the online children's wear market is becoming more and more popular.

In June 17th, Tmall officially announced the launch of the "baby project". The first phase was to create 400 series of children's growth products and services.

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< p > "the entry of more brands illustrates the good trend of children's clothing industry, and it also shows that the threshold of children's clothing market in China is low, so anyone can squeeze in and have a look."

Cao Zhang, chairman of Shenzhen garment industry association, the chairman of the industry committee, said that in fact, to do well in children's clothing is closely related to the comprehensive competitiveness of quality requirements, technical ability, children's wear testing standards, and so on.

Especially now, after 80 or even 90 women become the main consumer groups. Apart from the price, they pay more attention to the safety and quality of children's clothing, while taking into account fashion and personality.

To ensure sustained profitability, children's clothing manufacturers must grasp this mainstream trend.

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< p > the number of shops is over 1300, and ANNIL, a well known children's clothing brand in the market of the 3-14 year old child, is now moving its product audiences to the 0-3 year old baby boy. The brand of the high-end high-end brand is priced at 1000 yuan, and now the main product is a second tier city.

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"P," Nan Lei Zhuo, director of the market center, told the business daily. "We entered the baby clothing market from autumn and winter last year. Besides the use of green fabrics, the design style is also simple and fashionable, which is in line with the aesthetic style of young mothers."

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< p > Nan Lei Zhuo said that "safety" is the competition point in the first place. In terms of formaldehyde, azo and pH value, the company's requirements are even stricter than those stipulated by the state.

In addition, the company serialized the products, subdivided outgoing clothes, underwear, gift boxes, accessories and other product lines, "home furnishing clothes will account for 30% of the baby's products."

It is reported that the company's sales this year is expected to exceed 1 billion 300 million yuan, while the initial infant clothing is only tens of millions, but the development of the future market is more promising.

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