The Influence Of Color On Customers' Purchase Behavior In Clothing Marketing

　　■ color &Marketing

◆ When marketing new products, it is important to consider consumers' visual appearance and color as the primary factors for shopping. 1% Sound/smell 6% Texture 93% Visual appearance.

◆ 85% of consumers take color as the primary factor when purchasing special products.

■ Color and brand color can increase brand recognition by 80%. Brand recognition is directly related to consumer trust.

■ Color and consumer color are one of the most favorable design methods. There are exceptions, of course. Colors that are attractive to North Americans may not be attractive to Indians. The following are the colors that affect the online shopping of North Americans.

◆ Yellow, optimistic and youthful are usually used to attract those who only shop but do not buy

◆ Red has vitality, makes the heart beat faster, and creates a sense of urgency, which is common in clearance sales

◆ Blue creates trust and security awareness, which is common in banks and big businesses

◆ Green is associated with health. The most relaxed color for eyes is usually used to relax in stores

◆ Orange aggressive creation Call to action: order, purchase or sell

◆ Pink is romantic and feminine. It is usually used to market goods for women and young girls

◆ Black influential and fashionable are usually used for marketing luxury goods

◆ Purple products commonly used to alleviate pain and calm mind are common in cosmetics and anti-aging products

■ Color and consumer color have the unique power to attract certain types of consumers and change consumption behavior

◆ Red, orange, black and magenta: impulsive consumers - fast food, outlet mall and clearance sale

◆ Dark blue, dark cyan: consumers considering budget - banks, large department stores

◆ Pink, sky blue and rose: traditional buyers—— clothing Shop

■ Other factors affecting color are not the only factors influencing consumer behavior. For online shoppers, design, buzzwords and convenience will all affect their demand for stores.

■ Overall design For many online shoppers, poor website navigation and overall design are the reasons why they do not buy a website.

◆ 42% of consumers base their consumption choices on the overall design of the website

◆ 52% of consumers will not become repeat customers because of the overall aesthetic of the website

■ Time factor speed, efficiency and convenience are one of the many reasons why shoppers like shopping on the Internet. If your website is five seconds slower than your competitors, it means a huge economic loss.

◆ 64% of online shoppers do not shop because of slow website response

◆ Amazon found that every 100 milliseconds increase in load time will lead to a 1% decrease in sales

■ Powerful words Retailers rely on the ability of advertising words to stimulate consumers' emotions. Appropriate and "giving" words are the reason why consumers shop in one retail store rather than other stores.

◆ If there is sale Signal, 52% of consumers will enter the store

◆ 60% of consumers feel at ease with the "guaranteed" products and will buy such products