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China'S Clothing Industry "Armed To The Teeth" &Nbsp; Thought Is Productivity.

2011/9/14 16:43:00 61

Clothing IndustryArmed Thought Productivity

We used to be backward countries, sometimes too.

superstition

Technology.


In 1840, when the Opium War broke out, the Qing Empire saw Western technology, and spared no expense in building its own cannon gun.

The battle strength of Beiyang Navy is also known as the first in Asia and sixth in the world.

However, in the Sino Japanese War of 1894, why did the Beiyang Navy, who was stronger than the Japanese combined fleet, lose all the strength of the tonnage or firearms?

Because we have cannon, but shells are not gunpowder, but sand!

The system of corruption in court has made the ship strong.

expensive

Furnishings.


When visiting domestic clothing enterprises, they usually see bright and spacious factories, advanced equipment and production lines.

From the equipment, China's clothing industry has been "armed to the teeth", but all these are just for "manufacturing" services.

In addition to manufacturing, the clothing industry also includes design, purchase, storage, order processing, wholesale, etc.

retail

And other links.


Inspecting the production line of ZARA, it is easy to find that many of its 400 sewing factories are still sewing machines in the last century. The operators are elderly mothers, but this does not affect ZARA's ability to deliver fashion to consumers at the fastest speed.

Because the speed of deciding ZARA is not its sewing process, but its developed logistics system.

Integration ability


Technology is very important. What is more important than technology is thought.


With the improvement of Chinese people's wealth,

Luxury goods

The demand is also growing, making nearly two years of international brands that have opened up in China.

However, an open secret in the industry is that most of these luxury brands are "Made in China".

The difference between China's manufacturing and international brands is very small, and the difference is soft power.


The "made in China" model has arrived at a time of change.


As one industry person said, "the world clothing industry has become relatively stable.

pattern

If the Chinese garment industry can not bring new ideas and new ideas to the world garment industry, people will not recognize you.


What new ideas and new ideas can China provide?

That is the pformation from "made in China" to "created in China" and even in "China's service".


Some foreign buyers find it difficult to find a cost-effective product, but because of communication problems cause efficiency loss and even economic losses.

Zheng Yusheng, a professor at the Yangtze River Business School, said: "buyers and sellers in the US and Europe are not concerned about the cost of labor. They are commodity prices.

Our garment enterprises are often helpless because of their lack of international trade experience and bargaining power.

If there is a third party to assist, through professional services, we can significantly reduce paction costs between the two sides. "

The clothing trade platform launched by Zhejiang first & amp; Co. is a useful attempt.


Chinese enterprises and entrepreneurs are growing at the same time.


Shi Jihong from Pinghu's rookie group, like many bosses of foundry companies, speaks fluent English, has been dealing with international brands for many years and is familiar with international business rules.

On the other hand, they set up their own brands on behalf of international brands, from research and development, design, production to retail, all of their own to do, and continue to grow in practice.


To change the global attitude towards "made in China", we must first change our mindset, reverse our mentality, adopt a more friendly attitude towards our international rivals, learn from our competitors in the process of cooperation, and eventually learn to manage our own high-end brands and luxury brands.


"Maybe in the near future, we can generate our own Prada."

Shi Jihong said so.


 
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