Anta Officially Ushered In Francis'S Booster Rocket.

Us time October 17th, TOYOTA center, Houston.

Although there is no shortage of Chinese voice, but when a very standard Chinese is passed to China across the ocean, it still shocks all Chinese fans.

NBA Houston rockets All-Star player Steve Francis (SteveFrancis), in the face of the TV footage, says "Anta never stops", which marks Francis becoming the leading sporting goods brand in China, Anta's signers.

Francis was born in Maryland, USA in 1977 and took part in the NBA draft in 1999. The first second rounds were selected by the Vancouver Grizzlies. He was then traded to the Houston rockets and began his brilliant career: the undisputed best player in the debut season. He won the runner up with a height of 1.91 in the slam dunk match, and grew rapidly as a new leader in the Houston rockets and the three All-Star starter lineup.

After that, although Francis was the main player, he never gave up basketball dream. It was the best representative of the spirit of "never stop".

Francis is unable to come to China personally because of the new season, which has made Chinese fans feel a little sorry. But he expressed his excitement after signing Anta with Chinese fans through the big screen.

Francis said: "I am very honored to be able to cooperate with the best sporting goods brand in China.

Anta's products and services are all first-class, and I have been hoping that one day there will be a series of products named after my name, and now Anta has helped me to realize this dream.

After Yao Ming, I met a Chinese friend, Anta. Next time when Yao Ming was in trouble on the court, I would tell him in Chinese: "never stop."

Xu Yang, director of Anta brand management center, revealed that Anta signed a two-year agreement with Francis.

In the next two years, Francis will wear Anta professional basketball shoes in all competitions and training.

Anta will launch the basketball sub brand named after Francis, and invite international famous sneakers designer, AIR technology inventor and AF-1 designer Bill Petersen (BillPeterson) to design footwear products for them.

Petersen, as an internationally renowned designer, devoted himself to studying the shock absorption technology of sports shoes for many years. He pioneered the "VisibleAir" technology, thus producing visible air cushion shoes.

He has provided strategic consulting to many famous companies for new products R & D, market development and product design. He has designed EuroHiker hiking boots for Timberland, and so far is still the best selling product of Timberland.

Petersen has become a partner of Anta brand this year and has become a consultant of Anta NBA project. In the future, the design of Anta shoes, especially the exclusive series of sneakers designed for signing players, will be designed by Petersen in accordance with the world's top sports brand products.

This time it can become the main designer of Anta's "Francis" sub brand. Pedersen said it will bring new technologies and best basketball products for Francis and the vast number of Chinese consumers.

As early as 2002, when Chinese player Yao Ming joined the Rockets, he formed a "Francis Yao Ming" combination with Francis, which was one of the best combination of NBA at that time, and Francis was once affectionately known as "Fu Lao Da" by Chinese fans.

Frederick left the rocket three years ago. He returned to the Rockets after three years with more rich experience in competition and a mature mentality. The former Fu Laotai brought the Rockets not only the confidence to take off again but also the spirit of "never stopping". His rich experience in the field and the strategy of competition will bring great help and support to young rockets teammates.

Just like a military rule that will never be overtaken in the NBA arena: the improvement of technology and tactics can be leaped forward, but the experience of championship must come from accumulation and discipline.

After more than ten years of rapid development, today's Anta has also accumulated rich experience in manufacturing and marketing sporting goods, from CBA to NBA, from China to the world, as the leading brand of China's sporting goods industry, Anta signed Francis, a key step in brand strategy.

Speaking of the cooperation between the two sides, Ding Zhizhong, chairman and chief executive officer of Anta (China) Limited, said that cooperation with Francis is not a simple endorsement. "Francis" brand products will become an important part of Anta basketball products in the future.

Anta now has important resources such as grass root basketball resources and domestic league resources. After signing the Rockets international basketball superstar Francis, Anta's basketball marketing Pyramid has already seen its scale.

After the successful launch of Anta in Hongkong in July 2007, Leslie Alexander, the boss of Houston rockets, became Anta's largest overseas shareholder.

The success of the agreement with Francis can be said to be a direct result of the cooperation between the two sides.

According to Ding Zhizhong, Anta has developed a long-term product and brand development system for the future development. Signing Francis is only a starting point. There will be a series of development plans to be implemented. It will surely bring more surprises to the fans.

Anta will always serve the all-round development of China's sports industry with a "never stop" attitude.

The cooperation between Anta and Francis was a wonderful start and brought great shock to the sports industry.

Today's rockets are not only the strong contenders in the NBA championship, but also the most influential international teams in China and even in Asia. Anta, the leading brand of China's sporting goods, has chosen to cooperate with Francis, the core player of the team.

So strong together, let more NBA fans see a win-win future.