Exhibitions Are More Cost-Effective Than Door-To-Door Sales.
First, attract buyers: the survey shows that 70% of the visitors are planning to buy one or more products, 3 to 4 people will buy one or more products, and 14 of 15 people say that the exhibition will affect their purchasing decisions.
Although some visitors regard entertainment as entertainment, on average, 83% of the audience think they can influence their purchasing decisions, and 83% of them have the right to decide what to buy. What to buy or to recommend to the purchasing department, so the spectators spend money on the exhibition. They hope that the salesperson on the booth will give them detailed publicity and introduction.
Two, attracting new buyers: research shows that about 88% of the audience is
Exhibition opening
No exhibitors were promoted in the first 12 months.
Three, cost saving: exhibitors will have face-to-face communication with customers at the exhibition, which will save 30% of the cost.
The cost of door-to-door promotion and the corresponding cost at the exhibition is $302, including the sales representative's wages, pportation and entertainment expenses, while the latter is $230, including booth design and construction.
Travel expenses
。
This is 56% cheaper than direct sales.
Four, save time: according to the research, the exhibition accelerated the whole sales process, and the bottom to return rate was 40%.
want
Successful sale
The number of visits to traditional sales is about 3.7 times, while the exhibition is only 1.3 times without any post exhibition visits. The number of visits is as high as 48% of the total.
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